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Theory
Consumer behaviour
83,611
Konsumentenverhalten
81,161
Relationship marketing
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Beziehungsmarketing
25,696
Pakistan
18,946
Theorie
11,349
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
27
Hruschka, Harald
25
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Ahlert, Dieter
17
Reichwald, Ralf
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Sutter, Matthias
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Shy, Oz
15
Swoboda, Bernhard
15
Vermeulen, Frederic
15
Albers, Sönke
14
Decker, Reinhold
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
14
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National Bureau of Economic Research
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INSEAD
10
Springer Fachmedien Wiesbaden
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European University Institute / Department of Economics
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Fördergesellschaft Marketing an der Universität Augsburg
6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Pakistan Society of Development Economists
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Instituto Valenciano de Investigaciones Económicas
3
International Monetary Fund
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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United States / Congress / House / Select Committee on Small Business
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
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2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Eric Cuvillier <Firma>
2
European Marketing Academy
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Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Svenska Handelshögskolan <Helsinki>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
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Gabler Edition Wissenschaft
110
NBER working paper series
96
European journal of operational research : EJOR
90
Working paper / National Bureau of Economic Research, Inc.
90
NBER Working Paper
82
SpringerLink / Bücher
80
Europäische Hochschulschriften / 5
78
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Economics letters
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
61
International journal of industrial organization
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Springer eBook Collection / Business and Economics
51
The Pakistan development review : PDR
51
Journal of retailing and consumer services
50
CESifo working papers
46
The American economic review
43
International journal of production research
39
Discussion paper
36
Discussion papers / CEPR
36
International journal of production economics
35
Working paper
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Operations research
34
Journal of economics
33
Applied economics
32
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of business economics : JBE
30
Manufacturing & service operations management : M & SOM
29
The Rand journal of economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Marketing : ZFP ; journal of research and management
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
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ECONIS (ZBW)
11,175
Other ZBW resources
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1
Kundenbindung
als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
2
Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Reaktanz gegenüber Kundenbindungsprogrammen
Wendlandt, Mark
-
2009
Persistent link: https://www.econbiz.de/10003851848
Saved in:
5
Customer Relationship Management : profitabilitätsorientierte Bindung von Wohnungsmietern
Sperl, Friederike
-
2009
Persistent link: https://www.econbiz.de/10003868167
Saved in:
6
Status und
Kundenbindung
Zimmermann, Jens
-
2013
Persistent link: https://www.econbiz.de/10009754091
Saved in:
7
Kundenloyalität,
Kundenbindung
und Kundenbindungspotential : Modellgenese und empirische Überprüfung im Retail-Banking
Koot, Christian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003115163
Saved in:
8
Vertriebssysteme im Automobilhandel : strategische Möglichkeiten von Hersteller und Importeur zur Gestaltung des Kontakts zum Endkunden
Methner, Michael
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001700887
Saved in:
9
Das Bonusprogramm als Instrument zur
Kundenbindung
: eine kritische Analyse zentraler Determinanten
Künzel, Sven
-
2002
Persistent link: https://www.econbiz.de/10001719566
Saved in:
10
Kundenbindung
im Internet : Messung der psychografischen Antezedenzbedingungen von
Kundenbindung
im Kontext elektronischer Geschäftsbeziehungen
Floh, Arne
-
2004
Persistent link: https://www.econbiz.de/10002034976
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