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The competition between private label and national brand through the signal of Euro-leaf

Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181

Persistent link: https://www.econbiz.de/10014466924

Competitive and welfare effects of private label presence in differentiated food markets

Tiboldo, Giulia; Bonanno, Alessandro; Lopez, Rigoberto A.; … - In: Applied economics 53 (2021) 24, pp. 2713-2726

Persistent link: https://www.econbiz.de/10012501401

Β—Magic Tree Labeling

Cahit, I. - 2018

A tree is said to be -magic if there exits a super magic labeling such that then the vertices of is partioned into three color classes , , so that the vertex labels in ∈ {1,2,3} are all consecutive labels. In this paper we have given -magic labeling of a class of trees with diameter four that...

Persistent link: https://www.econbiz.de/10012921730

Brand-size complementarity in the choice of retail stores

Kang, Hyoung Goo; Joo, Hailey Hayeon; Cho, Janghee - In: Applied economics letters 21 (2014) 4/6, pp. 413-416

Persistent link: https://www.econbiz.de/10010413703

Dynamische Aspekte in Markenwahlmodellen

Baumgartner, Bernhard - 2000

Persistent link: https://www.econbiz.de/10001455389

Einkaufsstättenprofilierung durch Handelsmarkenware des Lebensmitteleinzelhandels : ein gedächtnispsychologischer Erklärungsansatz

Siemer, Silke - 1999 - Als Ms. gedr.

Persistent link: https://www.econbiz.de/10001370962

Brand strength : building and testing models based on experiential information

Walser, Martin G. - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001876079

Markenwahlverhalten : produkt-, persönlichkeits- und situationsbezogene Determinanten

Magin, Stephanie - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002385476

Couponing Strategies in Competition between a National Brand and a Private Label Product

Bauner, Christoph - 2018

This paper explores the couponing strategies in competition between a national brand name product and a private label … product by discussing three different kinds of coupons: manufacturers' coupons, retailers' national brand coupons, and … differentiation) and feature differentiation from the national brand (horizontal differentiation) play an important role in …

Persistent link: https://www.econbiz.de/10012906934

The Role of Strategic Pricing by Retailers in the Success of Store Brands

Sudhir, K.; Meza, Sergio - 2004

introducing the store brand, the retailer disfavors national brands that it imitates (and is therefore in greater competition) by … store brand introduction. However such strategic behavior happens only in market segments that are attractive to the … retailer in terms of market size and the opportunity to steal share from the leading brand. There is no difference in the …

Persistent link: https://www.econbiz.de/10014029166