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Theory
Theorie
73
Consumer behaviour
35
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35
Salespeople
35
Verkaufspersonal
35
Marktforschung
26
Market research
25
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20
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20
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18
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18
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17
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73
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DeSarbo, Wayne S.
46
DeSarbo, Wayne
24
Wedel, Michel
16
Fong, Duncan K. H.
9
De Soete, Geert
6
Jedidi, Kamel
6
Carroll, J.
5
Harker, Patrick T.
4
Kappe, Eelco
4
Ramaswamy, Venkatram
4
Ahearne, Michael
3
Choi, S Chan
3
Grewal, Rajdeep
3
Kim, Sunghoon
3
Park, Joonwook
3
Scott, Crystal J.
3
Stadler Blank, Ashley
3
Bijmolt, Tammo H. A.
2
Blanchard, Simon J.
2
Choi, Seung-chan
2
Green, Paul E.
2
Havlena, William J.
2
Hwang, Heungsun
2
Kamakura, Wagner A.
2
Lehmann, Donald R.
2
Anderson, Eugene
1
Ansari, Asim
1
Bechara, Antoine
1
Bijmolt, Tammo H.A.
1
Boichuk, Jeffrey P.
1
Bommaraju, Raghu
1
Böckenholt, Ulf
1
Chatterjee, Rabikar
1
Chen, Zhe
1
Cohen, Steven
1
Dagher, Alain
1
Daniel, Mark
1
DeSarbo, Christian
1
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1
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Center for Economic Research <Tilburg>
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
International Series in Quantitative Marketing
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing research : JMR
2
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2
Journal of personal selling & sales management
2
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2
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2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
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2
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1
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1
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1
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1
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1
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1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
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ECONIS (ZBW)
73
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1
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
2
Managing laggards : the importance of a deep sales bench
Boichuk, Jeffrey P.
;
Bommaraju, Raghu
;
Ahearne, Michael
; …
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 652-665
Persistent link: https://www.econbiz.de/10012177613
Saved in:
3
Advancing sales theory through a holistic view : how social structures frame selling : introduction
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 221-226
Persistent link: https://www.econbiz.de/10012395123
Saved in:
4
The impact of the information revolution on the classical sales model
Pourmasoudi, Mohsen
;
Ahearne, Michael
;
Hall, Zachary
; …
- In:
Journal of personal selling & sales management
42
(
2022
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10013361680
Saved in:
5
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
6
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
7
A review of recent developments in latent class regression models
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856806
Saved in:
8
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
9
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837012
Saved in:
10
Semiparametric estimation of (constrained) ultrametric trees
Wedel, Michel
;
DeSarbo, Wayne
-
1996
Persistent link: https://www.econbiz.de/10000966941
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