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Consumer behaviour
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32
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27
Meffert, Heribert
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26
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24
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Benkenstein, Martin
17
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Shy, Oz
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Diller, Hermann
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Matsushima, Noriaki
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Peitz, Martin
16
Swoboda, Bernhard
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Tomczak, Torsten
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Armstrong, Mark
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Samuelson, Larry
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Sutter, Matthias
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Vermeulen, Frederic
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Decker, Reinhold
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Gröppel-Klein, Andrea
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Verlag Franz Vahlen
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Christian-Albrechts-Universität zu Kiel
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2
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2
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Europäische Hochschulschriften / 5
124
Gabler Edition Wissenschaft
104
NBER working paper series
97
Management science : journal of the Institute for Operations Research and the Management Sciences
88
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NBER Working Paper
82
SpringerLink / Bücher
74
Discussion paper / Centre for Economic Policy Research
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of business research : JBR
65
Economics letters
63
International journal of industrial organization
61
European journal of operational research : EJOR
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
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Journal of retailing and consumer services
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CESifo working papers
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The American economic review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Discussion papers / CEPR
35
International journal of production economics
35
Springer eBook Collection / Business and Economics
35
The Rand journal of economics
35
Journal of economics
34
Operations research
34
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Discussion paper
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Journal of business economics : JBE
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper / Tinbergen Institute
31
Applied economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Faculty & research / Insead : working paper series
28
Journal of marketing research : JMR
28
International journal of production research
27
The journal of industrial economics
27
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
3
Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken
Hempelmann, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000865173
Saved in:
4
Marketing strategy : a customer-driven approach
Schnaars, Steven P.
-
1991
Persistent link: https://www.econbiz.de/10000817981
Saved in:
5
Culture Encounter und komplementäres Marketing
Brune, Guido
-
1991
Persistent link: https://www.econbiz.de/10000825228
Saved in:
6
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
7
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
8
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
9
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
10
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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