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Marketing activities : a critical analysis from an ethical point of view
Naskrent, Julia
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2007
Persistent link: https://www.econbiz.de/10003417122
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Markt- und Kundensegmentierung : kundenorientierte Markterfassung und -bearbeitung
Freter, Hermann
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2008
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2., vollst. neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003691089
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