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1
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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2
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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3
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
4
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Saved in:
5
Permission marketing
Godin, Seth
- In:
Managing customer relationships : a strategic framework
,
(pp. 217-223)
.
2004
Persistent link: https://www.econbiz.de/10002184534
Saved in:
6
Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001639753
Saved in:
7
Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
Saved in:
8
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
9
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
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10
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
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