Similar Search Results

Truong Hong Trinh - In: Cogent economics & finance 6 (2018) 1, pp. 1-12

This paper explores the value concept to understand the notions of value and price that form the base of value theories. Since value is more appreciate than utility in explaining value creation and value distribution in the today’s society and economy, the theory of value is amended to conduct...

Persistent link: https://www.econbiz.de/10011891268

Evaluating relative value of customers via data envelopment analysis

Noorizadeh, Abdollah; Mahdiloo, Mahdi; Saen, Reza Farzipoor - In: The journal of business & industrial marketing 28 (2013) 7, pp. 577-588

Persistent link: https://www.econbiz.de/10010125757

Conceptualizing resource integration as an embedded process : matching, resourcing and valuing

Caridà, Angela; Edvardsson, Bo; Colurcio, Maria - In: Marketing theory 19 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012001473

Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems

Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10013363646

Joint quality and pricing decisions in lot sizing models with defective items

Hauck, Zsuzsanna; Rabta, Boualem; Reiner, Gerald - In: International journal of production economics 241 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013209939

3Cs method for firms' make-or-buy decisions : application in a large metal mechanical company

Reis, Luciana Paula; Fernandes, June Marques; Silva, … - In: International journal of business innovation and research 17 (2018) 4, pp. 494-515

Persistent link: https://www.econbiz.de/10011982358

Marketing and customer behaviour

Jenkins, John R. G. - 1972

Persistent link: https://www.econbiz.de/10000666881

Models of customer value

Gupta, Sunil; Lehmann, Donald R. - In: Handbook of marketing decision models, (pp. 255-290). 2008

Persistent link: https://www.econbiz.de/10003755274

Modelling a CRM Markov chain process using system dynamics

Ip, Wai Cheung; Chen, Bocheng; Lau, Henry C. W.; Choy, … - In: International journal of value chain management : IJVCM 2 (2008) 4, pp. 420-435

Persistent link: https://www.econbiz.de/10003767409

Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326

Persistent link: https://www.econbiz.de/10003769207

1
2
3
4
5
6
7
8
9
10
Next
Last