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Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk; Fader, Peter; Harfie, Bruce G. S. - In: European journal of operational research : EJOR 249 (2016) 1, pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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Customer relationship management : a databased approach
Kumar, V. - 2006
Persistent link: https://www.econbiz.de/10002137753
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Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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IT project management under real options theory and IT governance : a case study on organisation relocation
El Ghorfi, Rabii; El Aroussi, Mohamed; Ouadou, Mohamed; … - In: International journal of management and decision making … 16 (2017) 3, pp. 196-223
Persistent link: https://www.econbiz.de/10011846746
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Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas - 1998
Persistent link: https://www.econbiz.de/10000674496
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Banks and information technology : marketability vs. relationships
Marinč, Matej - In: Electronic commerce research 13 (2013) 1, pp. 71-101
Persistent link: https://www.econbiz.de/10009725049
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Total relationship management of knowledge and information technology for innovation : a total knowledge management (TKM) perspective
Zineldin, Mosad; Vasicheva, Valentina - In: Learning models for innovation in organizations : …, (pp. 192-208). 2014
Persistent link: https://www.econbiz.de/10010354812