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The effect of demand and technological conditions on the life expectancy of new firms
Mata, José; Portugal, Pedro - 1992 - Rev
Persistent link: https://www.econbiz.de/10000859574
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Market, firm, and economic performance
Martin, Stephen - 1983
Persistent link: https://www.econbiz.de/10000590368
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Marketingorientierung und Unternehmenserfolg : Integration austausch- und beziehungstheoretischer Ansätze
Botschen, Martina - 1999
Persistent link: https://www.econbiz.de/10000683693
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Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
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Research at the marketing/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on Marketing and Entrepreneurship
Hills, Gerald E. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10001872641
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Success in high technology markets : is marketing capability critical?
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - 1999
Persistent link: https://www.econbiz.de/10001441793
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Ghosts in the machine : how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies
Saldanha, Terence J. V.; Kathuria, Abhishek; Khuntia, Jiban - In: Information systems research : ISR 33 (2022) 1, pp. 76-109
Persistent link: https://www.econbiz.de/10013188305
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Firm functions and the nature of competitive advantage in internationalizing SMEs
Haapanen, Lauri; Hurmelinna-Laukkanen, Pia; Hermes, Jan - In: International journal of innovation management 22 (2018) 3, pp. 1850022-1-30
Persistent link: https://www.econbiz.de/10011850130
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Design boundary dynamics in infrastructure projects : issues of resource allocation, path dependency and problem-solving
Zerjav, Vedran - In: International journal of project management : the … 33 (2015) 8, pp. 1768-1779
Persistent link: https://www.econbiz.de/10011410800
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060