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Customer value management as a...
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Kundenwert
2,575
Customer value
2,565
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1,491
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669
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665
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customer value
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Bauer, Hans H.
9
Günter, Bernd
8
Hammerschmidt, Maik
8
Helm, Sabrina
8
Fader, Peter
4
Croux, Christophe
3
Ekinci, Yeliz
3
Glady, Nicolas
3
Heidemann, Julia
3
Huber, Frank
3
Kumar, V.
3
Matzler, Kurt
3
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3
Uray, Nimet
3
Vollhardt, Kai
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Wünschmann, Stefan
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Audzeyeva, Alena
2
Banabakova, V.
2
Bayón, Tomás
2
Bonfrer, Andre
2
Bradlow, Eric T.
2
DeSarbo, Wayne S.
2
Diller, Hermann
2
Drèze, Xavier
2
Dzienziol, Jochen
2
Eggert, Andreas
2
Friederichs-Schmidt, Silke
2
Georgiev, Marin
2
Giloth, Mathias
2
Gneiser, Martin Sebastian
2
Henseler, Jörg
2
Hundacker, Stefan
2
Jain, Dipak C.
2
Keppler, Thomas
2
Krafft, Manfred
2
Lemmens, Aurélie
2
Li, Jia
2
Lianos, Gerasimos
2
Mattmüller, Roland
2
Meier, Roland
2
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Fachhochschule Reutlingen / European School of Business
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Gabler Edition Wissenschaft
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Handbook of research on customer equity in marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Marketing theory
2
Operational research : an international journal
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Schriften zu Marketing und Management
2
Schriften zum europäischen Management
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working paper / International University in Germany, School of Business Administration
2
Yearbook of marketing and consumer research
2
Academy of Management perspectives : AMP
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
AutoUni-Skriptenreihe
1
Bankenmanagement : erfolgreiches Banking in Konsolidierung und Turnaround
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Berichte aus der Statistik
1
Betriebswirtschaftliche Studien
1
BiTS-Forschung
1
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers
1
Cogent economics & finance
1
Computational Management Science : CMS
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Creating and managing superior customer value
1
Cu - Hi
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
DERAP Arbeidsnotater, Chr. Michelsens Institutt
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ECONIS (ZBW)
230
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1
A quasi-natural experiment : product market competition and stock price crash risk
Li, Jia
;
Luo, Zhengying
- In:
Global economic review
51
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10012821115
Saved in:
2
Interdependence of company's industrial competitive position and its strategic orientation : a dynamic theoretical model
Gnjidić, Vladimir
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10012146995
Saved in:
3
Assessment of competitive position of a firm using a multi-dimensional Herfindahl-Hirschman index and linear additive directional distance function
Sarkar, Subhadip
- In:
The Indian economic journal
67
(
2019
)
1/2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10012390836
Saved in:
4
Macroeconomic stability and the level of competitiveness in EU member states : a comparative dynamic approach
Roszko-Wójtowicz, Elżbieta
;
Grzelak, Maria M.
- In:
Oeconomia Copernicana
11
(
2020
)
4
,
pp. 657-688
Persistent link: https://www.econbiz.de/10012436546
Saved in:
5
3Cs method for firms' make-or-buy decisions : application in a large metal mechanical company
Reis, Luciana Paula
;
Fernandes, June Marques
;
Silva, …
- In:
International journal of business innovation and research
17
(
2018
)
4
,
pp. 494-515
Persistent link: https://www.econbiz.de/10011982358
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6
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
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7
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
8
Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung
;
Chen, Bocheng
;
Lau, Henry C. W.
;
Choy, …
- In:
International journal of value chain management : IJVCM
2
(
2008
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
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9
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
Saved in:
10
Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
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