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Theory
Consumer behaviour
83,153
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80,673
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Tourismuswirtschaft
11,352
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11,351
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4,213
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4,008
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Huber, Frank
33
Burmann, Christoph
28
Hruschka, Harald
28
Anderson, Simon P.
27
Bauer, Hans H.
27
Esch, Franz-Rudolf
26
Peitz, Martin
24
Sattler, Henrik
23
Inderst, Roman
22
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
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19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Janssen, Maarten C. W.
18
Hildebrandt, Lutz
17
Ahlert, Dieter
16
Dellaert, Benedict G. C.
16
Fishman, Arthur
16
Freyer, Walter
16
Matsushima, Noriaki
16
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16
Armstrong, Mark
15
Gierl, Heribert
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
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14
Helm, Roland
14
Herweg, Fabian
14
Ikeda, Shinsuke
14
Moraga-González, José Luis
14
Palma, André de
14
Swoboda, Bernhard
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Chen, Yongmin
13
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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INSEAD
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6
American Marketing Association
5
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Fördergesellschaft Marketing an der Universität Augsburg
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Center for Economic Research <Tilburg>
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Edward Elgar Publishing
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Institut für Markt- und Distributionsforschung <Köln>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Verlag Franz Vahlen
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
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Erasmus Research Institute of Management
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European Marketing Academy
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Friedrich-Schiller-Universität Jena
2
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International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
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2
Springer Gabler <Firma>
2
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2
Umeå Universitet / Institutionen för Nationalekonomi
2
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2
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2
University of Oxford / Institute of Economics and Statistics
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NBER working paper series
101
Working paper / National Bureau of Economic Research, Inc.
94
NBER Working Paper
86
SpringerLink / Bücher
84
Discussion paper / Centre for Economic Policy Research
77
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Europäische Hochschulschriften / 5
70
Gabler Edition Wissenschaft
68
Economics letters
61
International journal of industrial organization
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of business research : JBR
59
European journal of operational research : EJOR
58
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of economic behavior & organization : JEBO
50
Journal of retailing and consumer services
50
CESifo working papers
47
The American economic review
42
Springer eBook Collection / Business and Economics
39
Discussion papers / CEPR
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Working paper
35
Applied economics
34
Discussion paper / Tinbergen Institute
34
Journal of economics
34
Discussion paper
33
Operations research
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
The Rand journal of economics
32
Journal of marketing research : JMR
31
International journal of production economics
30
The journal of industrial economics
30
European economic review : EER
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Faculty & research / Insead : working paper series
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
26
International journal of production research
26
Journal of economics & management strategy : JEMS
26
The review of economic studies
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ECONIS (ZBW)
10,236
Other ZBW resources
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1
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
3
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
4
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
5
Internationale Marken- und Produktpositionierung im High-End-Luxussegment : eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG)
Basler, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860488
Saved in:
6
Proposal of a method to identify recall ability and
brand
associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
7
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
8
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
9
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
10
Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
Saved in:
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