Due to the increasing time pressure that they face, many consumers are becoming more concerned about the efficiency of their shopping patterns. Retailers have recognize this trend, have improved shopping convenience by offering greater variety in product categories and making it easier for...

Loss aversion and reference dependence are 2 keystones of behavioral theories of choice, but little is known about their underlying cognitive processes. We suggest an additional account for loss aversion that supplements the current account of the value encoding of attributes as gains or losses...