Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems … with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion …

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …