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Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands

Kornelis, Marcel - 2002

Persistent link: https://www.econbiz.de/10001697832

Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research

Moriarty, Mark M. - In: Journal of business research : JBR 13 (1985) 3, pp. 247-257

Persistent link: https://www.econbiz.de/10001021717

Zykluskonforme Krise oder Strukturbruch? : Zeitreiheneigenschaften des deutschen Werbemarktes

Lang, Günter (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001914076

Competing successfully against multinationals : a longitudinal perspective of Hungarian advertising agencies

Wilson, Rick T. - In: Journal of strategic marketing 18 (2010) 2, pp. 145-164

Persistent link: https://www.econbiz.de/10003978353

Frequency domain principal components estimation of fractionally cointegrated processes

Morana, Claudio - 2004

In this paper we study the zero frequency spectral properties of fractionally cointegrated long memory processes and introduce a new frequency domain principal components estimator of the cointegration space and the factor loading matrix for the long memory factors. We find that for fractionally...

Persistent link: https://www.econbiz.de/10009636544