Showing 1 - 10 of 21,202
In this study, we demonstrate empirical evidence supporting the game theoretic argument that the presence of online reviews can curtail branded firms' quality advantage over independent firms due to signaling in experience good markets. Exploiting heterogeneous review platform penetration rates...
Persistent link: https://www.econbiz.de/10012847260
sustainable development principles are correlated with the aspects of organic growth in tourism and the possibility of evaluating … conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011984966
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011954202
between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview … between the tourism and the audiovisual sectors. The objective of this research is to verify the possible use of the … cooperation between the audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual …
Persistent link: https://www.econbiz.de/10010850505
This study follows the development of the Bulgarian tourism, researches its problems and gives suggestion for … improvement. The tourism in Bulgaria is one of the most developing branches during the past years. Despite of that, this research … shows the existence of many problems. Mainly the problems are connected with the weak marketing and advertising national …
Persistent link: https://www.econbiz.de/10005220142
. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern … sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … the tourist market and the necessity to apply the knowledge of modern management and marketing. …
Persistent link: https://www.econbiz.de/10005220154
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
tourism marketing, respectively, promoting the image, location, destination organization, and information technology support. …Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism … marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become …
Persistent link: https://www.econbiz.de/10009143452
the context of sports tourism. The analysis of scientific papers shows that sporting events have created new forms of … tourism, which combine vacation with the opportunity to pursue a particular kind of sport, or watch the sporting events …
Persistent link: https://www.econbiz.de/10013075394