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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...
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. However, over the years businesses have increasingly implemented information and communication technology; this has triggered … retail intermediaries operating in the distribution of tourism. To this end, it highlights metrics from a sample of 50 online …
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