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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Grundlegende Tourismuslehre : [Theorie und Praxis]
Luft, Hartmut - 2010 - 2., unbearb. Aufl.
Persistent link: https://www.econbiz.de/10003955310
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Freizeitwirtschaft und Tourismus
Breidenbach, Raphael - 2002 - 1. Aufl.
Beantwortung dieser Fragen helfen und ergänzt somit sehr gut "Tourismus - gegen den Strich gebürstet" von F. Romeiss-Stracke (ID 38 … Interessen und Erwartungen der Kunden. Theoretisches Rüstzeug für den Marketing-Verantwortlichen im Unternehmen einerseits, für …
Persistent link: https://www.econbiz.de/10001687312
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Internationales Tourismus-Management : Herausforderungen, Strategien, Instrumente
Pompl, Wilhelm (ed.); Lieb, Manfred G. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001668551
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Strategy research and education in the critical sector of tourism comparative asessment at international and Greek level
Varelas, S.; Georgopolous, N. - In: Inventi impact: service sector (2018) 3, pp. 127-133
Persistent link: https://www.econbiz.de/10012131001
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Tourism marketing and management handbook
Witt, Stephen F. (ed.); Moutinho, Luiz (contributor) - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10000344666
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Märkte / Tourismus
Hamburg : Springer - Nachgewiesen 1974 - 2008
Persistent link: https://www.econbiz.de/10000536605
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Marketing essentials in hospitality and tourism : foundations and practices
Shoemaker, Stowe; Shaw, Margaret - 2008
Persistent link: https://www.econbiz.de/10003446793
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Tourism and hospitality marketing : a global perspective
Hudson, Simon - 2008
Persistent link: https://www.econbiz.de/10003530582