Marketing essentials in hospitality and tourism : foundations and practices
Stowe Shoemaker; Margaret Shaw
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Shoemaker, Stowe ; Shaw, Margaret |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Welt | World | Tourismus | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XXV, 611 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | 0801 |
| ISBN: | 0-13-170827-9 ; 978-0-13-170827-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003446793