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Destination marketing : essentials
Pike, Steven - 2016 - Second edition
Persistent link: https://www.econbiz.de/10011412947
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Destination marketing : an integrated marketing communication approach
Pike, Steven - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003586604
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Destination marketing : an integrated marketing communication approach
Pike, Steven - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004911571
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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Destination marketing organisations
Pike, Steven - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004095797
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434