Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Steven Pike; Stephen J. Page
| Year of publication: |
2014
|
|---|---|
| Authors: | Pike, Steven ; Page, Stephen J. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 41.2014, p. 202-227
|
| Subject: | Destination marketing organisations | Destination marketing organizations | Destination competitiveness | Destination branding | Destination image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismus | Tourism | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239915