Showing 1 - 10 of 7,589
Persistent link: https://www.econbiz.de/10010434053
Persistent link: https://www.econbiz.de/10010127363
Persistent link: https://www.econbiz.de/10010365346
Persistent link: https://www.econbiz.de/10013209364
Persistent link: https://www.econbiz.de/10012438174
Persistent link: https://www.econbiz.de/10011855564
Persistent link: https://www.econbiz.de/10011992713
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …
Persistent link: https://www.econbiz.de/10012175898
The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
Persistent link: https://www.econbiz.de/10013471290
Persistent link: https://www.econbiz.de/10014318239