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This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
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Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing … loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …
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