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~subject:"Trade fair participation"
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Golfetto, Francesca
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Rinallo, Diego
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Strategic market creation : a new perspective on marketing and innovation management
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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ECONIS (ZBW)
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Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
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