The evolution of trade show systems : lessons from Europe
Year of publication: |
2015
|
---|---|
Authors: | Golfetto, Francesca ; Rinallo, Diego |
Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 42-66
|
Subject: | Messe | Trade fair | Messemarketing | Trade fair marketing | Messebeteiligung | Trade fair participation | Räumliche Wirkung | Spatial effect | Europa | Europe |
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