Narrow search
Showing 1 - 7 of 7
Cover Image
Governance value analysis and marketing strategy
Ghosh, Mrinal K.; John, George - 2009
Persistent link: https://www.econbiz.de/10003836034
Cover Image
When should original equipment manufacturers use branded component contracts with suppliers?
Ghosh, Mrinal; John, George - In: Journal of marketing research : JMR 46 (2009) 5, pp. 597-611
Persistent link: https://www.econbiz.de/10003896198
Cover Image
Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.; John, George - In: Handbook of business-to-business marketing, (pp. 54-72). 2012
Persistent link: https://www.econbiz.de/10009500202
Cover Image
Forward integration into distribution : an empirical test of transaction cost analysis
John, George - In: The journal of law, economics, & organization 4 (1988) 2, pp. 337-355
Persistent link: https://www.econbiz.de/10001135832
Cover Image
The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B. - In: Journal of marketing 52 (1988) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
Cover Image
Combining lab experiments and industry data in transaction cost analysis : the case of competition as a safeguard
Dutta, Shantanu - In: The journal of law, economics, & organization 11 (1995) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10001184016
Cover Image
Commentary: governing technology-enabled omnichannel transactions
John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130
Persistent link: https://www.econbiz.de/10012391430