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Why does loyalty-cooperation behavior vary over buyer-seller relationship?
Wu, Lei-Yu; Chen, Po-Yuan; Chen, Kuan-Yang - In: Journal of business research : JBR 68 (2015) 11, pp. 2322-2329
Persistent link: https://www.econbiz.de/10011389375
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Perceived value, transaction cost, and repurchase-intention in online shopping : a relational exchange perspective
Wu, Lei-yu; Chen, Kuan-yang; Chen, Po-yuan; Cheng, Shu-ling - In: Journal of business research : JBR 67 (2014) 1, pp. 2768-2776
Persistent link: https://www.econbiz.de/10010235322
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015