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Forward integration into distribution : an empirical test of transaction cost analysis
John, George - In: The journal of law, economics, & organization 4 (1988) 2, pp. 337-355
Persistent link: https://www.econbiz.de/10001135832
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Combining lab experiments and industry data in transaction cost analysis : the case of competition as a safeguard
Dutta, Shantanu - In: The journal of law, economics, & organization 11 (1995) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10001184016
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The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B. - In: Journal of marketing 52 (1988) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
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When should original equipment manufacturers use branded component contracts with suppliers?
Ghosh, Mrinal; John, George - In: Journal of marketing research : JMR 46 (2009) 5, pp. 597-611
Persistent link: https://www.econbiz.de/10003896198
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Transaction cost analysis in marketing : looking back, moving forward
John, George; Reve, Torger - In: Journal of retailing 86 (2010) 3, pp. 248-256
Persistent link: https://www.econbiz.de/10008758922
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Governance value analysis and marketing strategy
Ghosh, Mrinal K.; John, George - 2009
Persistent link: https://www.econbiz.de/10003836034
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Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.; John, George - In: Handbook of business-to-business marketing, (pp. 54-72). 2012
Persistent link: https://www.econbiz.de/10009500202
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Commentary: governing technology-enabled omnichannel transactions
John, George; Scheer, Lisa K. - In: Journal of marketing 85 (2021) 1, pp. 126-130
Persistent link: https://www.econbiz.de/10012391430
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Exclusive dealing and business efficiency : evidence from industry practice
Heide, Jan B. - In: The journal of law & economics 41 (1998) 2, pp. 387-407
Persistent link: https://www.econbiz.de/10001254332