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Transnational corporation
Markenartikel
9,145
Brand
8,103
Resource-based view
6,297
Ressourcenorientierter Ansatz
6,158
Brand management
5,784
Internationales Marketing
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5,037
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4,964
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3,598
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3,579
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2,279
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2,246
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1,867
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USA
1,411
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1,348
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Germany
1,191
Multinationales Unternehmen
1,158
Innovation
1,034
SME
984
KMU
981
Competitive advantage
972
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Daniels, John Day
9
Head, Keith
9
Mayer, Thierry
9
Zentes, Joachim
9
Czinkota, Michael R.
8
Radebaugh, Lee H.
8
Ball, Donald A.
7
Buckley, Peter J.
7
Ronkainen, Ilkka A.
7
Geringer, John Michael
6
Hill, Charles W. L.
6
Kraus, Sascha
6
Sullivan, Daniel P.
6
Asmussen, Christian Geisler
5
Cavusgil, S. Tamer
5
Kotabe, Masaaki
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Pedersen, Torben
5
Petersen, Bent
5
Swoboda, Bernhard
5
Yip, George S.
5
Apfelthaler, Gerhard
4
Beamish, Paul W.
4
Bouncken, Ricarda B.
4
Brouthers, Lance Eliot
4
Cavusgil, Erin
4
Cuervo-Cazurra, Alvaro
4
Fuchs, Manfred
4
Gabrielsson, Mika
4
Gabrielsson, Peter
4
Griffith, David A.
4
Jansson, Hans
4
Knight, Gary A.
4
Kundu, Sumit K.
4
Moffett, Michael H.
4
Pehrsson, Anders
4
Quelch, John A.
4
Schmid, Stefan
4
Shoham, Aviv
4
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AMACOM
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Baltic-Management-Institut
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Boeing Institute of International Business
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Cassa di risparmio delle provincie lombarde
1
Center for Talent Innovation
1
Deutschland / Bundesministerium für Wirtschaft
1
Diebold Deutschland GmbH
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Fundación CODESPA <Madrid>
1
Georg-August-Universität Göttingen / Abteilung Industrielles Management
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Institut für Weltwirtschaft
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute of Marketing and Management <Delhi>
1
Institutet för Ekonomisk Forskning <Lund>
1
International Marketing Congress <15, 1988, Delhi>
1
Internationales Management-Symposium <3, 1989, Frankfurt, Main>
1
Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
1
Pio Manzù International Research Centre on the Environment
1
Russell Sage Foundation
1
Seminar für Handwerkswesen an der Universität Göttingen / Außenwirtschaftliche Abteilung
1
UNCTAD / Committee on Economic Co-operation among Developing Countries
1
UNCTAD / Secretariat
1
USA / Department of Agriculture
1
Universitätsverlag Ilmenau
1
William Davidson Institute <Ann Arbor, Mich.>
1
World Institute for Development Economics Research
1
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International marketing review
30
International business review : the official journal of the European International Business Academy
28
Journal of international marketing
23
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
19
Journal of world business : JWB
18
Journal of international management
15
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Management international review : mir ; journal of international business
12
Journal of international entrepreneurship
11
Journal of global marketing
10
European journal of international management : EJIM
8
International journal of emerging markets
7
Journal of business ethics : JOBE
7
Management international review : MIR ; journal of international business
7
Review of international business and strategy
7
Global strategy journal : GSJ
6
Journal of the Academy of Marketing Science
6
Multinational business review
6
Asian business & management
5
Europäische Hochschulschriften / 5
5
Gabler Edition Wissenschaft
5
International journal of business and globalisation : IJBG
5
Journal of international consumer marketing
5
Journal of management studies : JMS
5
Journal of strategic marketing
5
Business history
4
Critical perspectives on international business
4
Harvard business review : HBR
4
International journal of business and emerging markets : IJBEM
4
International journal of export marketing
4
International journal of human resource management
4
Journal of business strategy
4
Long range planning : LRP ; international journal of strategic management
4
SpringerLink / Bücher
4
Thunderbird international business review
4
Administrative Sciences : open access journal
3
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
Entrepreneurial business and economics review : EBER
3
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ECONIS (ZBW)
1,085
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1
An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Pleshko, Larry P.
;
Heiens, Richard A.
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10012135582
Saved in:
2
Strategies for trade sales in a changing Asian business culture
Leach, Mark P.
;
Liu, Annie H.
;
Pelton, Lou E.
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 217-239
Persistent link: https://www.econbiz.de/10009271361
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
5
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
6
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
7
Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina
;
Krinner, Stephanie
;
Helm, Roland
; …
- In:
International journal of innovation management
24
(
2020
)
7
,
pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
Saved in:
8
An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
Saved in:
9
SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat
;
Thurasamy Ramayah
;
Soto-Acosta, Pedro
; …
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
Saved in:
10
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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