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Transnational corporation
China
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Marketing management
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Marketingmanagement
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Agribusiness
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Buckley, Peter J.
45
Clegg, Jeremy
28
Voss, Hinrich
23
Alon, Ilan
22
Poncet, Sandra
20
Liu, Xiaohui
19
Sutherland, Dylan
19
Li, Jiatao
17
Cui, Lin
16
Wang, Chengqi
16
Li, Jing
15
Liu, Xiaming
15
Shen, Jie
14
Björkman, Ingmar
13
Cross, Adam R.
13
Fan, Di
13
Luo, Yadong
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Reed, W. Robert
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Tang, Heiwai
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Zhu, Cherrie Jiuhua
13
Görg, Holger
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Wu, Jie
12
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Anderson, John
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Lu, Jiangyong
11
Mayneris, Florian
11
Quer Ramón, Diego
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Tan, Hui
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Wang, Bijun
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11
Zhang, Jianhong
11
Zhang, Kevin H.
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Ghauri, Pervez N.
10
Jiang, Fuming
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10
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10
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10
Selmer, Jan
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Eric Cuvillier <Firma>
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German Institute of Development and Sustainability
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Springer International Publishing
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University of Canterbury / Dept. of Economics and Finance
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WHU - Otto Beisheim School of Management
2
AMACOM
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Arroyo Center <Santa Monica, Calif.>
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Australian Business Foundation
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Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava / Čitinskij Institut
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Bertelsmann Stiftung
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Brookings Institution
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Centro Internacional Carlos V
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Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
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Council on Foreign Relations
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Deutsches Institut für Normung
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Dezan Shira & Associates <Hongkong>
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Dui wai jing ji mao yi da xue (China)
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Ernst & Young International <New York, NY>
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Ernst and Whinney International <New York, NY>
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Freie Universität Berlin / Ostasiatisches Seminar
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Friedrich-Alexander-Universität Erlangen-Nürnberg
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Germanwatch <Körperschaft>
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KPMG Schweiz
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1
Katholische Universität Eichstätt / Studentisches Seminar im Internationalen Management
1
Killick Martin & Company
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International business review : the official journal of the European International Business Academy
90
Journal of world business : JWB
70
Journal of business research : JBR
58
Asia Pacific business review
56
Management international review : mir ; journal of international business
53
The international journal of human resource management
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
36
Thunderbird international business review
36
China economic review : an international journal
33
China & world economy
31
Journal of international management
31
Asian business & management
30
International journal of emerging markets
28
International marketing review
25
SpringerLink / Bücher
25
International journal of technology management : IJTM
21
Journal of business ethics : JOBE
20
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
19
Journal of Chinese economic and business studies
19
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
19
Asia Pacific journal of management
17
Emerging markets, finance and trade : EMFT
17
Chinese management studies : CMS
16
Journal of Asian economics
15
Multinational business review
15
Technological forecasting & social change : an international journal
15
Working paper
15
Springer eBook Collection
14
Case studies on MNCs in China ; Vol. 1
12
Chinese management studies
12
European journal of international management : EJIM
12
Frontiers of business research in China : selected publications from Chinese universities
12
Globalization of Chinese enterprises
12
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
12
Working paper / National Bureau of Economic Research, Inc.
12
Harvard business review : HBR
11
NBER working paper series
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Foreign direct investment, China and the world economy
10
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ECONIS (ZBW)
3,585
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1
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1
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
Saved in:
2
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
3
Does culture matter? : a cross-cultural study of executives' choice, decisiveness, and risk adjustment in internat. marketing
Tse, David K.
(
contributor
)
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10001056293
Saved in:
4
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into
China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
5
IKEA in
China
: a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
Saved in:
6
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
7
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
8
Luxury retailers' entry and expansion strategies in
China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
9
A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris
;
Thrassou, Alkis
;
Wei, Chia-Hung
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
1/2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10003855291
Saved in:
10
Comparing Chinese and the Indian software MNCs : domestic and export market strategies and their interplay
Niosi, Jorge E.
;
Tschang, F. Ted
-
2008
Persistent link: https://www.econbiz.de/10003804364
Saved in:
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