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Microfinance: reaching out to the bottom of the pyramid
Singh, Snimardeep - In: Economic developments in India : quarterly update : … 250 (2020), pp. 203-222
Persistent link: https://www.econbiz.de/10012614299
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Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie; Robson, Karen - In: Business horizons 58 (2015) 5, pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
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Der Reichtum der Dritten Welt : Armut bekämpfen, Wohlstand fördern, Würde bewahren
Prahalad, Coimbatore K. - 2006 - 1. Aufl.
Rez.: Kernbegriff dieses Leitfadens für eine neue Art von Globalisierung ist "Bottom of the Pyramid (BOP)", das sind "die 4 Milliarden Menschen, die von weniger als 2 US-Dollar am Tag leben". Kerngedanke ist, in den Entwicklungsländern neben dem Staat und neben den Hilfsorganisationen und...
Persistent link: https://www.econbiz.de/10002850932
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Fast growth and big impacts : how emerging market multinationals are advancing sustainable development
Gradl, Christina; Krämer, Aline; Overbey, Lisa; Sine, … - 2011
Persistent link: https://www.econbiz.de/10009506919
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Poverty and MNEs in emerging markets
Grosse, Robert Edward - In: Multinational corporations and global poverty reduction, (pp. 286-298). 2006
Persistent link: https://www.econbiz.de/10003278741
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The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam; Ndubisi, Nelson Oly; Chiappetta … - In: Industrial marketing management : the international … 89 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
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Defining a base of the pyramid strategy
Landrum, Nancy E. - In: International journal of business and emerging markets … 6 (2014) 4, pp. 286-297
Persistent link: https://www.econbiz.de/10010508069
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Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002
Persistent link: https://www.econbiz.de/10001665241
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Breaking the looking glass : understanding how emerging market multinationals develop unique firm-specific advantages
Friel, Daniel - In: Journal of international management 27 (2021) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10013207516