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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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Perceived price as antecedent of satisfaction and loyalty : learn from fast food multinational restaurants in Indonesia
Syah, Tantri Yanuar Rahmat; Alimwidodo, Patrick Christian; … - In: Central European business review : CEBR 11 (2022) 4, pp. 63-84
Persistent link: https://www.econbiz.de/10013457318
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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Protectionism and its impact on MNC subsidiaries' performance
Ghauri, Pervez N.; Xiao, Simon Shufeng; Park, Byung Il; … - In: Management international review : MIR ; journal of … 63 (2023) 5, pp. 731-757
Persistent link: https://www.econbiz.de/10014514307
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Identifying customer needs through knowledge sharing in inter-firm relationships
Bhatti, Waheed Akbar - In: Journal of promotion management : JPM 24 (2018) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10011979186
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
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Chinese customers' loyalty to international consulting firms
Li, Qianqian; Zheng, Qinqin - In: The service industries journal 33 (2013) 15/16, pp. 1495-1513
Persistent link: https://www.econbiz.de/10010229420
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Management von Kundenzufriedenheit : ein Beispiel aus dem Maschinen-/Anlagenbau
Beutin, Nikolas - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 431-446). 2008
Persistent link: https://www.econbiz.de/10003744954
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Antecedents and consequences of interaction orientation : a longitudinal study in large corporations
Laack, Melania van - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012049330
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325