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Transnational corporation
Franchising
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foreign entry mode choice
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International journal of business and globalisation : IJBG
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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ECONIS (ZBW)
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Insights on international franchising : entry mode decision
Baena, Verónica
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
4
,
pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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