Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate social responsibility...

The evolution from transaction marketing to relationship marketing in recent years has resulted in research indicating the need for more rigorous databases and greater utilization of current computerized tracking systems. Relationship selling has been examined and the results stress long‐term...

Purpose – The purpose of this research is to examine the impact of relationship marketing (RM) underpinnings namely, trust, commitment, communication and conflict handling on the quality of firm‐customer relationship as well as the levels of contribution of these underpinnings....

Creating and sustaining trust in buyer‐seller relationships constitutes a critical strategic skill in the international travel trade. After conceptualizing the importance of trust between wholesale buyers and suppliers in a tourism context, this paper proposes a model composed of the factors...

Are virtual teams an adequate alternative for co‐located (face‐to‐face) teams in case of complex, equivocal relations? Business scientists are predominantly pessimistic. They argue that “rich” media – those that transmit higher levels of nonverbal cues – are necessary in these...

Purpose – This article explores issues of trust in narratives of interpreted consultations in primary health care. Design/methodology/approach – The paper is based on empirical data from a qualitative study of accounts of interpreted consultations in UK primary care, undertaken in three...