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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard; Liang, Angie; Lee, Wei-Na - In: Health marketing quarterly 26 (2009/10) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.; Honeycutt, Earl D.; Cross, Ashley M. - In: Journal of vacation marketing : an international journal 14 (2008) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
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The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.; Eastman, Jacqueline K.; Iyer, Rajesh; … - In: Journal of business and economic perspectives 36 (2010) 1, pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
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Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
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Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin; Kim, Minjeong - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.; Coulter, Robin - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 79-99
Persistent link: https://www.econbiz.de/10009545346