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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed
Persistent link: https://www.econbiz.de/10000695596
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Marketing mistakes
Hartley, Robert F. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697593
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Bank marketing : a guide to strategic planning
Reidenbach, R. Eric - 1986
Persistent link: https://www.econbiz.de/10000699343
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Using THREE I media in business-to-business marketing
Newcomb, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 208-225). 2008
Persistent link: https://www.econbiz.de/10003755923
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Marketing communications : interactivity, communities and content
Fill, Chris - 2009 - 5th ed.
Persistent link: https://www.econbiz.de/10003767204
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Value-chain analysis of Prohibition in the United States, 1920-1933: a historical case study in marketing
Petkus, Ed - In: Journal of business case studies 4 (2008) 8, pp. 35-41
Persistent link: https://www.econbiz.de/10003778190
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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The big book of marketing : lessons and best practices from the world's greatest companies
Bennett, Anthony G. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003865459
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387