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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2006 - 11. ed.
Persistent link: https://www.econbiz.de/10013474975
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1991 - 4th ed.
Persistent link: https://www.econbiz.de/10013476860
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
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Managerial marketing : strategy and cases
Bell, Martin L. - 1988
Persistent link: https://www.econbiz.de/10013488967
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Marketing in the hospitality industry
Nykiel, Ronald A. - 1989 - 2. ed.
Persistent link: https://www.econbiz.de/10013489297
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Bank strategic management and marketing
Channon, Derek French - 1986
Persistent link: https://www.econbiz.de/10013491074
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Engineering economic analysis
Newnan, Donald G. - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000742523
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Research for business decisions : business research methods
Balsley, Howard L.; Clover, Vernon T. - 1988 - 4. ed
Persistent link: https://www.econbiz.de/10000749476