Managerial marketing : strategy and cases
Martin L. Bell; Julian W. Vincze
| Year of publication: |
1988
|
|---|---|
| Authors: | Bell, Martin L. |
| Other Persons: | Vincze, Julian W. (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Marketing | USA | United States | Marketingmanagement |
| Extent: | XVIII, 708 S graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-444-01215-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488967