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MODELING PERCEPTIONS OF LOCALL...
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USA
Marketing
875
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368
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354
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350
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180
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179
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Kotler, Philip
12
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5
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4
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4
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4
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
54
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1
Marketing
in the hospitality industry
Nykiel, Ronald A.
-
1989
-
2. ed.
Persistent link: https://www.econbiz.de/10013489297
Saved in:
2
The travel Industry
Gee, Chuck Y.
;
Choy, Dexter J.
;
Makens, James C.
-
1989
-
2. ed.
Persistent link: https://www.econbiz.de/10013489291
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Retail
marketing
: for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
6
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
7
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
8
Marketing
mistakes
Hartley, Robert F.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697593
Saved in:
9
Bank
marketing
: a guide to strategic planning
Reidenbach, R. Eric
-
1986
Persistent link: https://www.econbiz.de/10000699343
Saved in:
10
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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