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Die Marketing-Methoden
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Marketing
18,789
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4,938
Marketingmanagement
3,729
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3,558
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3,046
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2,950
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2,948
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2,792
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1,525
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1,111
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1,048
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1,041
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830
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789
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778
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723
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721
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655
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638
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594
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579
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563
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561
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523
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511
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510
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466
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445
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Kotler, Philip
21
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14
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14
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8
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7
Lovelock, Christopher H.
6
Malshe, Avinash
6
Perreault, William D.
6
Shaw, Eric H.
6
Baker, Michael John
5
Berndt, Ernst R.
5
Boone, Louis E.
5
Hunt, Shelby D.
5
Keller, Kevin Lane
5
Kumar, V.
5
Kurtz, David L.
5
Lakdawalla, Darius
5
Levitt, Theodore
5
McCarthy, Edmund Jerome
5
Wilkie, William L.
5
Zaltman, Gerald
5
Alderson, Wroe
4
Armstrong, Gary
4
Bachmann, Ruediger
4
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4
Bubik, Roland
4
Calantone, Roger J.
4
Converse, Paul D.
4
Cosgrove, Kenneth M.
4
Dixon, Donald F.
4
Duncan, Delbert J.
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Lamb, Charles W.
4
Lazer, William
4
MacNeal, James U.
4
Miles, Morgan P.
4
Moore, Elizabeth S.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
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American Marketing Association
20
USA / Bureau of the Census
14
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6
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4
NetLibrary, Inc
4
USA / Department of Agriculture
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Seminar on market modelling
3
USA / Economic Research Service
3
USA / Energy Information Administration
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
National Bureau of Economic Research
2
National Industrial Conference Board
2
USA / Defense Security Cooperation Agency / Comptroller Directorate
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Advertising Federation of America / Bureau of Research and Education
1
Agricultural Cooperative Service, Washington, DC
1
American Management Association / Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
California Agricultural Experiment Station
1
City University
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
FAO
1
Food and agriculture organization of the united nations FAO
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Georgia State University
1
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Working paper / National Bureau of Economic Research, Inc.
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
27
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Business horizons
22
Journal of business research : JBR
21
Journal of marketing management : MM
20
Journal of historical research in marketing
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of marketing
14
Journal of business strategy
13
Journal of marketing education : JME
13
Political marketing in the United States
13
Series / American Marketing Association
12
History of marketing thought ; Volume 3
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
American journal of agricultural economics
10
Journal of business-to-business marketing
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Does marketing need reform? : fresh perspectives on the future
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing intelligence & planning
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business ethics : JOBE
7
SpringerLink / Bücher
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Australasian marketing journal
6
California management review
6
Europäische Hochschulschriften / 5
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The review of financial studies
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
European journal of marketing : EJM
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of political economy
5
Marketing theory
5
Miscellaneous report
5
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ECONIS (ZBW)
1,696
USB Cologne (EcoSocSci)
82
EconStor
2
OLC EcoSci
1
Showing
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1
Broadening horizons in marketing : new challenges for sales management
American Management Association
-
1956
Persistent link: https://www.econbiz.de/10003024516
Saved in:
2
Cases in marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
5
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
6
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
9
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
10
Readings in marketing
MacNair, Malcolm P.
;
Hansen, Harry L.
-
1949
-
1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603
Saved in:
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