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Retail marketing management
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USA
Einzelhandel
17,846
Marketingmanagement
17,142
Marketing management
16,551
Retail trade
15,245
Consumer behaviour
6,549
Konsumentenverhalten
6,515
Marketing
3,869
Theorie
3,806
Theory
3,774
Deutschland
3,387
Relationship marketing
3,176
Beziehungsmarketing
3,168
Germany
2,664
United States
2,213
Brand management
2,011
Markenführung
2,000
Online-Handel
1,657
Online retailing
1,651
Electronic Commerce
1,613
E-commerce
1,521
Online-Marketing
1,432
Strategisches Management
1,394
Internet marketing
1,392
Supply chain
1,289
Lieferkette
1,285
Vertriebsweg
1,247
Distribution channel
1,244
Unternehmenserfolg
1,242
Firm performance
1,230
Pricing strategy
1,155
Preismanagement
1,154
Lieferantenmanagement
1,104
Innovation
1,103
Supplier relationship management
1,103
Strategic management
1,087
KMU
1,082
SME
1,080
Indien
1,037
India
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Kotler, Philip
16
Kaiser, Harry M.
12
Neumark, David
10
Bernard, Andrew B.
9
Hortaçsu, Ali
9
Jensen, J. Bradford
9
Schott, Peter K.
9
Weitz, Barton A.
9
Hawkins, Del I.
8
Raman, Ananth
8
Kesavan, Saravanan
7
Kumar, V.
7
Levy, Michael
7
Perreault, William D.
7
Redding, Stephen
7
Campbell, Jeffrey R.
6
Einav, Liran
6
Gaur, Vishal
6
Grewal, Dhruv
6
Haltiwanger, John C.
6
Hausman, Jerry A.
6
Keller, Kevin Lane
6
Lafontaine, Francine
6
Mothersbaugh, David L.
6
Syverson, Chad
6
Boyd, Harper W.
5
Ciccarella, Stephen
5
Diamond, Jay
5
Hosken, Daniel S.
5
Leibtag, Ephraim
5
Lin, Xiliang
5
Newman, Bruce I.
5
Puri, Manju
5
Rocholl, Jörg
5
Song, Michael
5
Steffen, Sascha
5
Walters, David
5
Zhang, Junfu
5
Addison, John T.
4
Armstrong, Gary
4
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American Marketing Association
15
National Bureau of Economic Research
14
USA / Bureau of the Census
9
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
California Agricultural Experiment Station
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of Chicago
2
Harvard Graduate School of Business Administration
2
Macquarie University / Department of Economics
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Academy of Marketing
1
Agence Europénne de Productivité
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Axel Springer Verlag, Marketing Anzeigen
1
Books on Demand GmbH <Norderstedt>
1
British Productivity Team on Retailing
1
Brookings Institution / Task Force on the Internet
1
CRC Press <Boca Raton, Fla.>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Eisenhower Center for the Conservation of Human Resources
1
European Productivity Agency
1
Federal Reserve Bank of San Francisco
1
Federal Reserve System / Board of Governors
1
Federal Reserve System / Payments System Development Committee
1
Federal Trade Commission
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
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Working paper / National Bureau of Economic Research, Inc.
42
Journal of business research : JBR
30
Journal of retailing and consumer services
26
Journal of marketing
23
International journal of retail & distribution management
19
The electricity journal
16
Harvard business review : HBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International Journal of Retail & Distribution Management
14
Journal of advertising research
14
NBER working paper series
14
Journal of marketing theory and practice
13
Journal of the Academy of Marketing Science
13
Business horizons
11
European journal of marketing : EJM
11
Monthly labor review : MLR
11
Working papers / Harvard Business School, Division of Research
11
American journal of agricultural economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of marketing channels : ... distribution systems, strategy, and management
9
Journal of marketing communications
9
MSI reports : working paper series
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
The international review of retail, distribution and consumer research
9
The journal of consumer marketing
9
The American economic review
8
The review of economics and statistics
8
Journal of business strategy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Report / Marketing Science Institute
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Discussion paper / Centre for Economic Policy Research
6
Economic inquiry : journal of the Western Economic Association International
6
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Source
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ECONIS (ZBW)
2,298
USB Cologne (EcoSocSci)
34
Other ZBW resources
31
EconStor
7
OLC EcoSci
1
RePEc
1
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1
The retailers : a study in successful marketing and promotion
Ornstien, Edwin J.
-
1976
Persistent link: https://www.econbiz.de/10000042192
Saved in:
2
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
3
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
4
An assessment of Wal-Mart's global expansion strategy in the light of its domestic strategy
Brennan, David P.
;
Lundsten, Lorman L.
- In:
European retail research
23
(
2009
)
1
,
pp. 125-151
Persistent link: https://www.econbiz.de/10003832211
Saved in:
5
Internal marketing impact on business performance in a retail context
Panigyrakis, George G.
;
Theodoridis, Prokopis K.
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 600-628
Persistent link: https://www.econbiz.de/10009521970
Saved in:
6
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
7
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
8
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
9
Determinants of retail profit performance : a consideration of retail marketing strategies
Cronin, J. J.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
4
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001020346
Saved in:
10
Everyday low price : a blessing in disguise for Walmart during recession
Saxena, Ravindra P.
;
Sharma, Arpana
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 409-433
Persistent link: https://www.econbiz.de/10009348561
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