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Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich; Wiedmann, Klaus-Peter - 1987
Persistent link: https://www.econbiz.de/10013416631
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The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar - 1986
Persistent link: https://www.econbiz.de/10000732590
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Which factors primarily influence the number of infomercial hours a commercial television station airs?
LeBlanc Wicks, Jan - In: The journal of media economics 10 (1997) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10001213136
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Models, methods, and assumptions : the usefulness of a multi-method approach to the examination of influence in TV pricing
Bates, Benjamin J. - In: The journal of media economics 4 (1991) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10001105805
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The effects of television advertising on concentration
Leahy, Arthur S. - In: New York economic review : journal of the New York … 18 (1988), pp. 21-42
Persistent link: https://www.econbiz.de/10001159514
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Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Friedman, Monroe - In: Journal of consumer policy : consumer issues in law, … 10 (1987) 3, pp. 307-318
Persistent link: https://www.econbiz.de/10001059293
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Managing intellectual property in inter-firm R&D collaborations : the case of the service industry sector
Bader, Martin A. - 2006
Persistent link: https://www.econbiz.de/10003312902
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EDI in Wirtschaft und Verwaltung : [Studie] ; im Auftrag des Bundesministeriums für Wirtschaft
Röcker, Beate (contributor) - 1991 - 1. Aufl
Persistent link: https://www.econbiz.de/10000904270
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Post-merger intercultural communication in multinational companies : a linguistic analysis
Burek, Christina - 2010
Persistent link: https://www.econbiz.de/10013263746
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Erfolgsfaktoren bei Fusionen und Kooperationen : Erfahrungen und Einschätzungen von Unternehmern aus Europa und den USA ; Ergebnisbericht 2006
Hecker, Sibylle; Flieger, Alexander - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003881468