The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
by Siva Kumar Balasubramanian
| Year of publication: |
1986
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|---|---|
| Authors: | Balasubramanian, Siva Kumar |
| Subject: | Hörfunkwerbung | Radio advertising | Werbemittel | Promotional materials | USA | United States |
| Extent: | XI, 242 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Buffalo, NY, State Univ. of New York, Diss., 1986 |
| Notes: | Kopie Literaturverz. S. 227 - 242 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000732590