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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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On the competing definitions of economic recession - and their unfortunate political overtones
Gaski, John F. - In: Business cycles in economics : types, challenges and …, (pp. 1-10). 2014
Persistent link: https://www.econbiz.de/10010421840
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Evolution of consumer attitude toward business, 1971 - 1984 : a replication
Gaski, John F. - In: The future of consumerism, (pp. 75-83). 1986
Persistent link: https://www.econbiz.de/10001266857
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991