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The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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Information, promotion, and the adoption of innovative consumer durables
Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 26 (2009) 4, pp. 441-454
Persistent link: https://www.econbiz.de/10003860420
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Essays on diffusion of new technology
Khan, Beethika - 2004
Persistent link: https://www.econbiz.de/10003551070
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Regional diffusion for remanufactured tied products in ecologically conscious consumers
Chen, Yenming J. - In: International journal of sustainable economy 3 (2011) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10009373011
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Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander - 2006
Persistent link: https://www.econbiz.de/10011489026
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Adoption of new food products : an investigation into the existence and the caracteristics of food innovators
Kleyngeld, Harry Paul - 1974
Persistent link: https://www.econbiz.de/10000113326
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Environmentally-active consumers' preferences for zero-emission vehicles : public sector and marketing implications
Mills, Michael K. - In: Journal of nonprofit & public sector marketing 19 (2008) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10003757535
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Summary of the Workshop on Consumer Behavior and Payment Choice
Schuh, Scott (contributor); Stavins, Joanna (contributor) - 2008
This paper summarizes and outlines some interesting issues that arose during a recent workshop on Consumer Behavior and Payment Choice, hosted by the Federal Reserve Bank of Boston's Emerging Payments Research Group (EPRG) on July 25, 2008. Topics addressed are the consumer adoption of new...
Persistent link: https://www.econbiz.de/10003810065
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The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712
Persistent link: https://www.econbiz.de/10003862023
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Comparison between early high-definition television owners and non-owners
Dupagne, Michel; Driscoll, Paul D. - In: The journal of media economics 23 (2010) 4, pp. 216-230
Persistent link: https://www.econbiz.de/10008823845