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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas - 2005
Persistent link: https://www.econbiz.de/10003905681
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032