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Mairesse, Jacques
34
Goel, Rajeev K.
32
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27
Kenkel, Donald Scott
27
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26
Kramarz, Francis
23
Tauras, John A.
22
Dave, Dhaval
20
Grossman, Michael
18
Raffelhüschen, Bernd
18
Saffer, Henry
18
Abowd, John M.
17
Sloan, Frank A.
17
Viscusi, W. Kip
17
Cette, Gilbert
16
Mathios, Alan D.
16
Artus, Patrick
15
Gruber, Jonathan
15
Hagist, Christian
15
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15
Hein, Eckhard
15
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15
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15
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15
Wasmer, Etienne
14
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12
Moog, Stefan
12
Werding, Martin
12
Avouyi-Dovi, Sanvi
11
Buch, Claudia M.
11
Mueller, Barbara
11
Taylor, Mark P.
11
Bordo, Michael D.
10
Bozio, Antoine
10
Cutler, David M.
10
De la Croix, David
10
Diehl, Sandra
10
Hairault, Jean-Olivier
10
Hersch, Joni
10
O'Rourke, Kevin Hjortshøj
10
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Chambre de commerce et d'industrie de Paris
5
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Institut für Weltwirtschaft
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Zentrum für Europäische Wirtschaftsforschung
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Centre d'Observation Economique
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Centre for Educational Research and Innovation
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Edward Elgar Publishing
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Rōdō Seisaku Kenkyū Kenshū Kikō
3
Stiftung Wissenschaft und Politik
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Verlag Dr. Kovač
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2
Innocenzo Gasparini Institute for Economic Research <Mailand>
2
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Working paper / National Bureau of Economic Research, Inc.
201
NBER working paper series
55
Discussion paper / Centre for Economic Policy Research
46
Discussion paper series / IZA
42
Applied economics
37
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of advertising research
32
IZA Discussion Papers
28
The American economic review
28
International journal of advertising : the quarterly review of marketing communications
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NBER Working Paper
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Journal of health economics
25
Journal of international money and finance
25
Economic inquiry : journal of the Western Economic Association International
21
American journal of agricultural economics
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Economie et statistique
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The review of economics and statistics
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Economie & prévision : EP
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Journal of business research : JBR
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Revue économique : revue bimestrielle
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LIS Working Paper Series
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SpringerLink / Bücher
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Southern economic journal
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Economics letters
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Contemporary economic policy : a journal of Western Economic Association International
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Revue de l'OFCE
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The journal of law & economics
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European economic review : EER
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ILO Working Papers
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Journal of political economy
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European Journal of Marketing
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Mitteilungen aus der Arbeitsmarkt- und Berufsforschung
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Observations et diagnostics économiques / Revue de l'OFCE
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Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
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CESifo working papers
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ECONIS (ZBW)
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RePEc
57
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1
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-
smoking
print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
Saved in:
4
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
5
Advertising
and its mental laws
Adams, Henry F.
-
1985
-
Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
Saved in:
6
The theory of
advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
7
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
8
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
9
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process
advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
10
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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