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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Marketing
Schewe, Charles D.; Smith, Reuben M. - 1983 - 2. ed
Persistent link: https://www.econbiz.de/10000051781
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Marketing
Giles, G. B. - 1983 - 4. ed
Persistent link: https://www.econbiz.de/10000317372
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
1954
Persistent link: https://www.econbiz.de/10000673214
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Marketing
Beckman, Theodore N.; Davidson, William R. - 1967 - 8. ed
Persistent link: https://www.econbiz.de/10000674791
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Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850