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USA
Public relations
11
Corporate social responsibility
10
Öffentlichkeitsarbeit
10
Corporate Social Responsibility
9
Crisis management
7
Consumer behaviour
6
Konsumentenverhalten
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Communication
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Krisenmanagement
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Kommunikation
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Relationship marketing
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United States
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Beziehungsmarketing
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China
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Confidence
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Corporate reputation
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Firmenimage
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Social Web
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Social web
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South Korea
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Vertrauen
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Advertising
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Advertising effects
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Attribution
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CSR
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CSR communication
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Comparison
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Corporate ability
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Corporate ability associations
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Corporate communication strategy
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Corporate reputation management
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Corporate social responsibility associations
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Crisis history
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Crisis issue involvement
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Facebook
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Industry crisis history
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English
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Kim, Sora
4
Koo, Gi-yong
2
Andrew, Damon P. S.
1
Haley, Eric
1
Rader, Scott
1
Wertz, Emma K.
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Journal of communication management : an international journal
2
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
2
What they can do versus how much they care : assessing corporate communication strategies on Fortune 500 web sites
Kim, Sora
;
Rader, Scott
- In:
Journal of communication management : an international …
14
(
2010
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10003949166
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3
Cultural issues in crisis communication : a comparative study of messages chosen by South Korean and US print media
Wertz, Emma K.
;
Kim, Sora
- In:
Journal of communication management : an international …
14
(
2010
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10003949167
Saved in:
4
Mediated relationships between the constitutents of service quality and behavioural intentions : a study of women's college basketball fans
Koo, Gi-yong
;
Andrew, Damon P. S.
;
Kim, Sora
- In:
International journal of sport management and marketing …
4
(
2008
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10003816686
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