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Multilevel (network) marketing : an objective view
Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
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Modern American capitalism : understanding public attitudes and perceptions
Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990
Persistent link: https://www.econbiz.de/10004104879
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Modern American capitalism : understanding public attitudes and perceptions
Peterson, Robert A. - 1990 - 1. publ.
Persistent link: https://www.econbiz.de/10013543945
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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald - 2005
The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...
Persistent link: https://www.econbiz.de/10002030705
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The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992
Persistent link: https://www.econbiz.de/10013543590
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Horizontal information ilow : an explotatory study
Albaum, Gerald - In: Academy of Management journal : AMJ 7 (1994), pp. 21-33
Persistent link: https://www.econbiz.de/10001816993
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
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Topic sensitivity and Internet survey design : a cross-cultural/national study
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10010346478