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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Surfing temporary competitive advantage : the new competence
Day, George S. - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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The perils of high-growth markets
Aaker, David A.; Day, George S. - In: Strategic management journal 7 (1986) 5, pp. 409-421
Persistent link: https://www.econbiz.de/10003461492
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Fundamental issues & directions for marketing
Day, George S.; Montgomery, David B. - 1999
Persistent link: https://www.econbiz.de/10001453425
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595